Article 10.11 - Master Signage Programs

Master signage programs establish two alternatives in providing latitude to develop appropriate signage designs for new or existing areas with special unifying features. The alternatives are the Special Sign Districts and the Planned Development Flexibility option. Special Sign Districts require approval by the Board of Commissioners following review and recommendation by the Huntersville Planning Board.

10.11.1 Special Sign Districts

For the purpose of establishing, enhancing, preserving, and developing the character, quality, and property values of areas of unique character and special development potential, districts in which signs are regulated by special provisions may be established subject to the following conditions:

.1 As a prerequisite to the establishment of such a special sign district, it must be determined that the modified rules established for said district shall:

a) Preserve and enhance the special character of the particular area; and

b) Not contravene the intent of this ordinance; and

c) Cause no disturbance to neighboring property lying outside the proposed district.

.2 Without changing the basic structure of this ordinance, the modified rules for a special sign district may impose sign regulations which provide greater latitude or more stringent limitations than those provided elsewhere in this ordinance.

.3 The special sign district constitutes an overlay district and shall conform to the procedures of Article 11 for purposes of adoption and administration.  Districts for which special sign regulations may be imposed include, but shall not be limited to the Town Center District, the Neighborhood Center District, the TND-U and TND-R districts.

10.11.2 Planned Development Flexibility Option

For the purpose of providing flexibility and incentives for coordinated, well-designed sign systems for large-scale development, special provisions varying the standards of this ordinance may be approved by the Zoning Administrator, subject to the following:

.1 The development is: a planned residential, nonresidential, or mixed-use development, 10 acres or greater in size; a hospital or other large-scale institutional complex; a large-scale cultural, civic or recreational facility; or a similar large-scale development.

.2 A Master Sign Program that includes the following information in booklet form is submitted:

a) Detailed designs of all proposed signs including the size, height, copy, materials, and colors of such signs.

b) Proposed number and location of signs.

c) Sign Illumination Plans.

d) Plans for landscaping or architectural features to be used in conjunction with such plans.

.3 The proposed signs meet the following criteria:

a) All signs are coordinated in terms of design features.

b) The maximum amount of allowable wall mounted signage per individually constructed tenant space of one non-street fronting wall shall not exceed 25% of the area of the street fronting sign, up to a maximum of 32 square feet. This 25% increase may only be used on one non-street fronting wall.

c) Marquee and Hanging/Blade Signs may be increased by 25%, however they may project no more than 4 feet from the building wall, and no more than 3 feet over a sidewalk in a town maintained right-of-way.

d) The maximum size of detached signs is not increased by more than 25%.

e) The number of detached signs along a street frontage does not exceed 3.

f) The maximum height of a detached sign does not exceed 12 feet.

g) Multi-information directional signs are no greater than 16 square feet and are located in the interior of a development.

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